MULTI-AWARD WINNING AGENCY

SuperCasino: Scaling a Crypto Casino Globally Case Study

“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”

– Daniel Solomou SEO & Social Media Manager
The Outcome
Increase in Goal Conversions
0 %
Increase in non-branded organic traffic
0 %
Increase in visibility
0 %
The Challenge

SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals. Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth.

The Strategy

In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign’s success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird’s introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site’s authority.

For SuperCasino, we executed a full iGaming SEO strategy built around multilingual content, crypto-specific schema, and CRO-focused landing pages. The campaign drove over 120% growth in organic traffic and positioned the brand as a trusted name in the crypto iGaming space. This campaign proved how tailored crypto SEO and CRO deliver fast, measurable success across multiple markets. 

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SuperCasino: Scaling a Crypto Casino Globally

For SuperCasino, we executed a full iGaming SEO strategy built around multilingual content, crypto-specific schema, and CRO-focused landing pages. The campaign drove over 120% growth in organic traffic and positioned the brand as a trusted name in the crypto iGaming space. This campaign proved how tailored crypto SEO and CRO deliver fast, measurable success across […]

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