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In a competitive iGaming landscape where paid media needs to work harder than ever, Performance Max offers a powerful way to reach players across the entire Google ecosystem, from Search and Display to YouTube, Gmail, and Discovery. For casino and Crypto iGaming brands, this means a single campaign can now deliver full-funnel visibility, automation-driven optimisation, and serious ROI when managed correctly.
Here at CasinoSEO.co.uk, we build and optimise PMax campaigns specifically for the gambling sector, driving acquisition, deposits and retention through casino PPC services data, creative, and platform intelligence.
Performance Max (PMax) is Google’s next-generation campaign type that uses machine learning to deliver ads across all Google properties using a single campaign. For online casinos and crypto gambling platforms, this means your ads can reach potential players via Search, Display, YouTube, Gmail and Discover simultaneously.
Rather than relying on manual keyword lists or siloed ad types, PMax uses real-time intent signals, audience data and creative combinations to match users with the most relevant ad experience, maximising conversions and lowering acquisition costs at scale.
PMax is particularly effective for Crypto iGaming brands because it allows you to consolidate targeting, creative, and budget into a single high-performing campaign. This is ideal for gambling operators aiming to:
Take a look at how our digital marketing agency has delivered impactful, results-driven digital marketing campaigns for a range of clients.
“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”
Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.
To ensure success for Jackpot247’s campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic.
“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”
SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals. Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth.
In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign’s success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird’s introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site’s authority.
“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”
After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.
After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand’s visibility.
We design Google Ads campaigns that focus on real player value, not vanity metrics:
Segment by player lifecycle, region, and bonus type
Build conversion-led landing pages aligned to campaign goals
Feed performance data back to optimise Google’s automation
We create fully compliant, conversion-focused creative sets for maximum engagement:
Headlines and copy tailored for compliance and performance
High-quality visuals and YouTube video assets
Mobile-optimised landing pages with fast load speeds
We leverage advanced audience data to enhance automation accuracy:
Target high-value users via site visitors and CRM lists
Build custom segments from crypto gambling search terms
Use lookalike and in-market modelling to scale reach
We combine automation with manual control for smarter optimisation:
Apply Max Conversions or Target ROAS bidding strategies
Structure granular campaigns and asset groups for precision
Continuously refine targeting and budget pacing
We track the full player journey to measure real performance:
Monitor end-to-end conversions and FTD imports
Analyse funnel paths and assisted conversions
Report on CPA, ROI, and engagement in real time
We balance automation efficiency with full creative and spend control:
Segment budgets by GEO or goal for clarity and precision
Optimise CPA and ROAS thresholds for profitability
Test and refine ad formats, including videos and carousels
You won’t want to miss our CasinoSEO Blog, whether it’s our take on the latest industry happenings, insights into our core digital marketing company services from PPC to SEO services, or our newest client wins and team successes, you’ll find it here first.
The online gambling industry is one of the most competitive digital markets, where hundreds of operators fight for visibility and player trust. In such a crowded space, casino technical SEO often determines which brands succeed and which disappear into obscurity. Players demand speed, regulators demand compliance, and Google rewards websites that meet both. If you […]
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Expanding into new markets is one of the fastest ways for online casinos to grow. Yet global expansion also comes with unique challenges. Each jurisdiction has its own regulations, languages, cultural expectations, and competitive landscapes. To succeed, operators must master international gambling SEO, the strategies that allow casino sites to rank effectively across multiple regions. […]
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In the competitive world of iGaming, ranking highly in Google search isn’t just about producing content. It begins with choosing the right keywords. For gambling operators and affiliates, keyword research is the foundation of visibility, traffic, and conversions. Identifying the best casino keywords or the right poker terms can mean the difference between a site […]
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Performance Max is Google’s AI-driven campaign type that runs ads across all Google properties (Search, YouTube, Display, Discover, Gmail and Maps) within a single campaign. For casinos, it enables efficient, full-funnel targeting by using creative assets, audience signals and automated bidding to reach players where they’re most likely to convert. It replaces siloed campaigns with a unified structure that continuously learns and optimises toward your conversion goals.
PMax excels for Crypto iGaming because it consolidates search, video and display ads into one automated engine. This allows casino brands to scale across channels and devices while maintaining central control over budget, messaging and creative. It’s particularly powerful for brands needing to reach mobile-first crypto users at various funnel stages without managing separate campaigns per channel.
We optimise PMax by feeding it high-quality creative, defining strong audience signals, and setting accurate conversion goals such as sign-ups or deposits. We also structure campaigns based on region or user intent, regularly test new creatives, and analyse asset group performance. This enables the AI to make smarter decisions that improve your return on ad spend and lower acquisition costs.
We use a range of creative assets, including headlines, descriptions, static images, vertical videos, branding elements, and landing page URLs. All assets are tailored for the gambling sector and optimised for compliance, clarity and conversion. The quality and variety of these assets directly impact how well PMax matches your ads to user intent and drive results.
We build audience signals using custom intent keywords, affinity and in-market segments for gambling, past website visitors, high-value CRM lists, and geographic targeting based on licensing. These signals guide Google’s algorithm to focus on users most likely to engage, deposit or return, boosting campaign efficiency and reach.
Automation powers nearly every part of PMax, from placements and bidding to creative combinations and targeting. However, it needs the right human inputs. As with GEO SEO for casinos, we guide automation by structuring campaigns correctly, supplying conversion-rich data, monitoring performance trends, and adapting strategies based on asset insights. This partnership ensures AI works to maximise real results.
We track performance using Google Ads, GA4, conversion tracking pixels, offline imports for FTDs, and custom dashboards. Key metrics include impressions, clicks, conversions, CPA, ROAS and player lifetime value. This gives us granular visibility into how your PMax campaign is performing at every touchpoint.
We control spend by segmenting campaigns, setting daily budgets and bid caps, using target ROAS bidding, and tracking cost-per-acquisition across devices and geos. We avoid overspending by starting with test budgets, then scaling based on proven performance metrics like FTD rate, average deposit value, and churn risk.
Short-form videos, mobile-optimised images, animated explainers and trust-building static graphics all perform well in casino PMax campaigns whether for Google or YouTube Ads for casinos. Clear CTAs, bonus-driven messaging, and region-specific visuals also help drive stronger performance. We rotate creatives frequently to avoid fatigue and maintain engagement over time.
CasinoSEO.co.uk is trusted by iGaming and crypto gambling brands because we combine deep industry knowledge with advanced PMax management. We understand Google’s policies, audience nuances, and creative compliance. Our campaigns are not just automated, they’re intelligent, strategic and conversion-obsessed, delivering measurable growth across player acquisition funnels.
Performance Max gives casinos and Crypto iGaming brands a powerful way to unify channels, reduce complexity, and accelerate growth. But to win, you need more than automation. You need the right data, structure and strategy behind it, which is exactly what our agency can do.
Get in touch with CasinoSEO.co.uk to launch PMax campaigns that actually convert. Let’s build automated campaigns with real-world performance.
CasinoSEO delivers expert SEO and digital marketing for casinos, iGaming and gambling brands, driving visibility, traffic and long-term growth.