MULTI-AWARD WINNING AGENCY

Ladbrokes: Driving Organic Growth Through Technical SEO Case Study

“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”

– Dudi Nakdimon, Managing Director
The Outcome
Page 1 positions achieved
0 %
Increase in organic traffic
0 %
Increase in visibility
0 %
The Challenge

After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.

The Strategy

After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand’s visibility.

We created a multi-layered casino SEO campaign for Jackpot24/7, combining content clusters, review pages, and authority link-building. The result was a significant increase in new player registrations and sustained top-three keyword rankings across multiple GEOs. This project demonstrated how content-led link acquisition builds brand authority and search equity. 

Our Client Work From An Award Winning Agency

Jackpot24/7: Building Authority with Content and Link Strategy

We created a multi-layered casino SEO campaign for Jackpot24/7, combining content clusters, review pages, and authority link-building. The result was a significant increase in new player registrations and sustained top-three keyword rankings across multiple GEOs. This project demonstrated how content-led link acquisition builds brand authority and search equity. 

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LLM Search Visibility Optimisation

SuperCasino: Scaling a Crypto Casino Globally

For SuperCasino, we executed a full iGaming SEO strategy built around multilingual content, crypto-specific schema, and CRO-focused landing pages. The campaign drove over 120% growth in organic traffic and positioned the brand as a trusted name in the crypto iGaming space. This campaign proved how tailored crypto SEO and CRO deliver fast, measurable success across […]

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Crypto iGaming Authority & Engagement Strategy

Ladbrokes: Driving Organic Growth Through Technical SEO

We created a multi-layered casino SEO campaign for Jackpot24/7, combining content clusters, review pages, and authority link-building. The result was a significant increase in new player registrations and sustained top-three keyword rankings across multiple GEOs. This project demonstrated how content-led link acquisition builds brand authority and search equity. 

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