MULTI-AWARD WINNING AGENCY

Jackpot24/7: Building Authority with Content and Link Strategy Case Study

“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”

– Daniel Solomou SEO & Social Media Manager
The Outcome
Increase in conversions
0 %
Increase in non-branded traffic
0 %
Increase in average visit duration
0 %
The Challenge

Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.

The Strategy

To ensure success for Jackpot247’s campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic.

We created a multi-layered casino SEO campaign for Jackpot24/7, combining content clusters, review pages, and authority link-building. The result was a significant increase in new player registrations and sustained top-three keyword rankings across multiple GEOs. This project demonstrated how content-led link acquisition builds brand authority and search equity. 

Our Client Work From An Award Winning Agency

Jackpot24/7: Building Authority with Content and Link Strategy

We created a multi-layered casino SEO campaign for Jackpot24/7, combining content clusters, review pages, and authority link-building. The result was a significant increase in new player registrations and sustained top-three keyword rankings across multiple GEOs. This project demonstrated how content-led link acquisition builds brand authority and search equity. 

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