220+ Reviews
Rated Excellent
In the competitive world of online gambling, visibility is everything. Whether you run a traditional online casino or a cutting-edge Crypto iGaming site, technical SEO performance can make or break your growth trajectory.
At CasinoSEO.co.uk, we deliver precision SEO audits for online casinos and Crypto iGaming brands, helping operators identify critical issues, optimise for Google and Bing, and outperform the competition in organic search.
Search engines are constantly evolving, and in regulated industries like gambling and crypto, ranking challenges are amplified by compliance, localisation, and user trust. Our comprehensive casino SEO audits uncover hidden technical, on-page, and off-page issues that can impact performance:
Take a look at how our digital marketing agency has delivered impactful, results-driven digital marketing campaigns for a range of clients.
“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”
Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.
To ensure success for Jackpot247’s campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic.
“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”
SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals. Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth.
In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign’s success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird’s introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site’s authority.
“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”
After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.
After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand’s visibility.
We identify and resolve technical SEO issues that block visibility and performance:
Crawl depth, site architecture, and indexation
XML sitemaps, redirects, and Core Web Vitals
Page speed, mobile usability, and server optimisation
We ensure every casino page is structured and optimised for players and search engines:
Meta tags, headings, and schema markup
Keyword usage and topical relevance
Internal linking and on-page content alignment
We analyse your backlink profile to strengthen authority and trust:
Backlink quality, diversity, and competitor gaps
Spam and disavow risk management
Domain authority and trust flow metrics
We audit crypto casino sites for both performance and compliance accuracy:
Geo-targeted keyword optimisation
Responsible gambling and regulatory content checks
Jurisdictional SERP and transactional keyword analysis
Our audits uncover critical insights that drive growth and player acquisition:
Higher keyword rankings and organic visibility
Faster site performance and improved user experience
Increased trust, compliance, and AI search presence
We deliver casino SEO audits that scale with your business goals:
Adaptable strategies for operators, affiliates, and crypto brands
Recovery support for penalised or underperforming domains
Proven technical SEO fixes that unlock measurable organic growth
You won’t want to miss our CasinoSEO Blog, whether it’s our take on the latest industry happenings, insights into our core digital marketing company services from PPC to SEO services, or our newest client wins and team successes, you’ll find it here first.
The online gambling industry is one of the most competitive digital markets, where hundreds of operators fight for visibility and player trust. In such a crowded space, casino technical SEO often determines which brands succeed and which disappear into obscurity. Players demand speed, regulators demand compliance, and Google rewards websites that meet both. If you […]
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Expanding into new markets is one of the fastest ways for online casinos to grow. Yet global expansion also comes with unique challenges. Each jurisdiction has its own regulations, languages, cultural expectations, and competitive landscapes. To succeed, operators must master international gambling SEO, the strategies that allow casino sites to rank effectively across multiple regions. […]
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In the competitive world of iGaming, ranking highly in Google search isn’t just about producing content. It begins with choosing the right keywords. For gambling operators and affiliates, keyword research is the foundation of visibility, traffic, and conversions. Identifying the best casino keywords or the right poker terms can mean the difference between a site […]
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A professional casino SEO audit offers a deep dive into all the critical elements that impact organic performance. Our audits typically include:
These insights form a roadmap for fixing weaknesses, enhancing strengths, and improving your rankings in highly competitive casino SERPs.
Before you scale any Crypto iGaming traffic strategy, a detailed SEO audit is essential to:
Without auditing your Crypto iGaming site first, scaling can lead to wasted resources, rankings plateaus, or penalties from poor site architecture or thin content.
SEO audits for online casinos improve organic performance by:
Fixing crawl and indexation errors that block visibility
Every recommendation is designed to improve search engine trust, relevance, and crawl efficiency, leading to more traffic, better rankings, and higher conversion rates.
Crypto iGaming SEO audits differ from standard website audits due to the unique structure, compliance needs, and SERP dynamics of the industry:
A general SEO audit won’t account for these factors. Our audits are designed for the specific challenges faced by crypto casinos and iGaming platforms.
In our Crypto iGaming SEO audits, we often uncover technical problems such as:
A casino SEO audit uses tools and manual checks to identify:
Once identified, we provide exact solutions, such as updating sitemap files, removing crawl blocks, or restructuring navigation, to ensure your most important pages are indexed, ranked, and visible.
We conduct competitor benchmarking using a mix of SEO tools and manual analysis to assess:
This allows us to reverse-engineer what’s working in your niche and show you how to close the gap, or outperform competitors, through targeted optimisations.
Underperforming content is identified through:
We tag this content and recommend whether to update, consolidate, expand, or deindex, depending on its potential and alignment with your SEO goals.
A Crypto iGaming SEO audit strengthens your content and link-building strategies by:
This means your ongoing strategy will be rooted in data, focused on ROI, and aligned with the most impactful areas for ranking growth.
We use a curated tech stack built for enterprise-level audits and crypto/gambling SEO. Tools include:
Screaming Frog: site crawling and indexation auditing
These tools, combined with our industry-specific expertise, allow us to deliver audits that are not only comprehensive but also actionable and conversion-focused.
Don’t let unseen SEO issues hold back your casino or crypto iGaming brand. Get a tailored, high-impact SEO audit from industry specialists who understand your market.
Contact us today for a free casino marketing consultation. We’ll walk you through the audit process, timelines, and deliverables and show you how we can help you dominate the SERPs.
Book your Casino SEO Audit now.
CasinoSEO delivers expert SEO and digital marketing for casinos, iGaming and gambling brands, driving visibility, traffic and long-term growth.