220+ Reviews
Rated Excellent
In the high-stakes world of online casinos and Crypto iGaming, data visibility is everything. At CasinoSEO.co.uk, we specialise in building advanced Looker Studio dashboards (formerly Google Data Studio) for casinos and crypto gaming brands. These real-time dashboards are designed to bring clarity to complex performance data across casino SEO, PPC, retention, user behaviour and revenue, helping your team make faster, better-informed decisions.
Looker Studio offers a powerful, scalable way to unify your casino’s most important data into a single visual analytics and reporting interface. Unlike static spreadsheets or disjointed analytics tools, Looker Studio dashboards allow you to:
Take a look at how our digital marketing agency has delivered impactful, results-driven digital marketing campaigns for a range of clients.
“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”
Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.
To ensure success for Jackpot247’s campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic.
“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”
SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals. Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth.
In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign’s success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird’s introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site’s authority.
“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”
After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.
After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand’s visibility.
We turn complex casino SEO data into clear, actionable dashboards:
Visualise live keyword tracking, GEO visibility, and crypto search trends
Monitor organic sessions, CTR, and page-level SEO performance
Analyse Core Web Vitals and site speed for ongoing optimisation
We design dashboards around the casino metrics that drive business growth:
Track organic traffic, ROI, and player acquisition cost (CPA)
Measure retention, session duration, and first-time deposits
Monitor Net Gaming Revenue (NGR) and campaign-level ROI
We integrate multiple data sources for seamless, real-time reporting:
Connect GA4, Google Ads, Search Console, and affiliate networks
Sync with CRM and BI systems for a complete view of performance
Automate daily or weekly data updates to eliminate manual reporting
We make paid campaign analysis simple, transparent, and actionable:
Track impressions, conversions, and ROAS across campaigns
Analyse CPA by GEO, keyword, or ad group
Visualise testing outcomes, spend pacing, and profitability
We help you understand and optimise long-term player behaviour:
Measure churn, repeat deposits, and session frequency
Track RPRU and loyalty programme performance
Identify retention trends to support CRM and reactivation efforts
We use GA4 and Looker Studio together for complete casino analytics clarity:
GA4 captures detailed data from acquisition to conversion
Looker Studio transforms that data into branded, visual insights
View player journeys, funnel drop-offs, and ROI segmented by channel
You won’t want to miss our CasinoSEO Blog, whether it’s our take on the latest industry happenings, insights into our core digital marketing company services from PPC to SEO services, or our newest client wins and team successes, you’ll find it here first.
The online gambling industry is one of the most competitive digital markets, where hundreds of operators fight for visibility and player trust. In such a crowded space, casino technical SEO often determines which brands succeed and which disappear into obscurity. Players demand speed, regulators demand compliance, and Google rewards websites that meet both. If you […]
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Expanding into new markets is one of the fastest ways for online casinos to grow. Yet global expansion also comes with unique challenges. Each jurisdiction has its own regulations, languages, cultural expectations, and competitive landscapes. To succeed, operators must master international gambling SEO, the strategies that allow casino sites to rank effectively across multiple regions. […]
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In the competitive world of iGaming, ranking highly in Google search isn’t just about producing content. It begins with choosing the right keywords. For gambling operators and affiliates, keyword research is the foundation of visibility, traffic, and conversions. Identifying the best casino keywords or the right poker terms can mean the difference between a site […]
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Looker Studio dashboards are advanced visual reporting tools that bring together your casino’s most valuable data points, including SEO performance, PPC campaigns, player retention, and user analytics, into a single interface. These dashboards are fully customisable, allowing casinos to filter, interact with, and drill down into key metrics in real time. With integrations to platforms like GA4, Google Ads for casinos, and CRM systems, they serve as a central hub for data-driven decision-making.
We visualise data from SEO and GEO SEO for casinos through rich, interactive visuals such as keyword trend lines, heat maps of organic sessions by country, backlink authority graphs, and technical health scorecards. Crypto iGaming brands benefit from our tailored modules that highlight high-converting crypto-related keywords, SERP volatility, and domain authority changes, delivering insights that drive high-impact SEO strategies.
The most impactful KPIs include organic traffic segmented by source, deposit volume over time, CPA and ROAS for campaigns, bounce rates, NGR (Net Gaming Revenue), player LTV, and retention trends. These indicators offer a full lifecycle view of user behaviour and marketing effectiveness, ensuring data isn’t just visualised, but clearly actionable.
We integrate platforms using APIs, Supermetrics connectors, and Google Sheets bridges to automatically import fresh data. This removes manual input and ensures each report updates consistently at set intervals. Whether pulling hourly Google Ads spend or weekly CRM player activity, your dashboards stay accurate, current, and ready to use.
GA4 is a tracking and data collection tool, crucial for gathering user interactions, engagement metrics and behavioural paths. Looker Studio, on the other hand, is where that data is visually processed and made meaningful. It lets you build executive-ready dashboards, uncover trends and communicate performance clearly across teams or stakeholders.
Our dashboards break down paid campaign performance with clear metrics such as total spend, impressions, CTR, CPC, CPA, and ROAS. Custom filters allow you to assess results by ad group, region, device, or keyword, while budget pacing widgets help monitor efficiency and campaign health throughout the month.
Yes. Retention is a major focus for Crypto iGaming, and our dashboards include metrics like average user sessions per week, days between deposits, churn rate, loyalty point usage, and segment-based returning user trends. These insights help shape more effective loyalty programmes, reactivation campaigns, and lifetime value forecasting.
We use a combination of native Google connectors, third-party APIs, and custom scripts to build dashboards that refresh live or at pre-scheduled times. With real-time syncing for PPC platforms, SEO tools, and internal systems, you always have the latest numbers on hand to guide rapid decision-making.
Visual dashboards offer immediate, filterable access to complex data sets in a way spreadsheets simply can’t. They reduce clutter, minimise the risk of formula errors, and present data interactively, enabling faster interpretation and smarter decisions, particularly for high-velocity sectors like online casinos and Crypto iGaming.
We bring deep, hands-on experience in casino marketing analytics combined with technical mastery of tools like Looker Studio, GA4, and Supermetrics. Our team builds reporting solutions that directly align with the realities of the Crypto iGaming world, from compliance and player behaviour to marketing ROI. That’s why industry leaders choose us to visualise their performance and drive success.
Take your data to the next level with Looker Studio dashboards designed specifically for casinos and crypto iGaming. Gain real-time, compliant, and conversion-focused insights across SEO, PPC, player acquisition, and retention.
Get in touch today for a free analytics audit or to see a live demo of our casino dashboards in action.
CasinoSEO delivers expert SEO and digital marketing for casinos, iGaming and gambling brands, driving visibility, traffic and long-term growth.