220+ Reviews
Rated Excellent
If you’re serious about scaling your online casino, affiliate site, or crypto iGaming platform, generic SEO won’t get you there.
You need a search strategy that’s engineered for high-competition SERPs, tight compliance regulations, and transactional intent keywords. That’s what we do at CasinoSEO.co.uk.
We’re a specialist casino SEO agency with over 17 years of experience helping gambling and crypto gaming brands dominate organic search. From casino SEO audits to content strategy, link building to international SEO, we don’t just boost rankings, we drive qualified player traffic that converts.
We don’t “do a bit of SEO.” We live and breathe it, in one of the most competitive industries on the internet.
We’re trusted by operators like Ladbrokes, Jackpot247, VegasSlotsOnline, Chatki.bet, and others, because we’re a casino marketing agency that delivers rankings that translate into revenue.
Take a look at how our digital marketing agency has delivered impactful, results-driven digital marketing campaigns for a range of clients.
“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”
Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.
To ensure success for Jackpot247’s campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic.
“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”
SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals. Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth.
In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign’s success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird’s introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site’s authority.
“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”
After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.
After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand’s visibility.
We run in-depth casino technical SEO audits and implement fixes across:
Our on-page optimisation for casinos will optimise your entire site to align with player intent:
We build topical authority with casino content creation that ranks and converts:
iGaming-specific link campaigns that build authority at scale:
Whether you’re targeting UK players or expanding into LATAM, KSA, or EU, we localise content and technical setups for maximum visibility across multiple regions.
We power high-converting affiliate websites with keyword targeting, review content, comparison pages, and strong backlink profiles to outrank the competition.
You won’t want to miss our CasinoSEO Blog, whether it’s our take on the latest industry happenings, insights into our core digital marketing company services from PPC to SEO services, or our newest client wins and team successes, you’ll find it here first.
The online gambling industry is one of the most competitive digital markets, where hundreds of operators fight for visibility and player trust. In such a crowded space, casino technical SEO often determines which brands succeed and which disappear into obscurity. Players demand speed, regulators demand compliance, and Google rewards websites that meet both. If you […]
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Expanding into new markets is one of the fastest ways for online casinos to grow. Yet global expansion also comes with unique challenges. Each jurisdiction has its own regulations, languages, cultural expectations, and competitive landscapes. To succeed, operators must master international gambling SEO, the strategies that allow casino sites to rank effectively across multiple regions. […]
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In the competitive world of iGaming, ranking highly in Google search isn’t just about producing content. It begins with choosing the right keywords. For gambling operators and affiliates, keyword research is the foundation of visibility, traffic, and conversions. Identifying the best casino keywords or the right poker terms can mean the difference between a site […]
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Our clients don’t hire us for theory, they hire us for results. With over 17 years in the sector and £250m+ in revenue influenced through organic channels, we’ve built and executed SEO strategies for some of the world’s leading online casinos and affiliate platforms. We specialise in both traditional online casinos and crypto-first platforms, combining technical SEO, high-impact content, and gambling-safe link acquisition to build scalable, ROI-positive SEO campaigns. Unlike generalist agencies, we understand the search ecosystem, policy restrictions, and commercial dynamics of the iGaming sector.
Casino SEO requires a different playbook. Unlike traditional niches, the gambling sector is high-stakes, heavily regulated, and fiercely competitive. You’re targeting users with high lifetime value, which means every SERP is saturated with paid and organic competitors. You also face strict compliance rules from Google and local regulators. That means fewer margins for error, more technical scrutiny, and a need for precision at every stage, from keyword selection to content production and link building. It also now includes GEO SEO for casinos, ensuring your content is structured and trusted enough to appear in AI-generated results from tools like ChatGPT and Google SGE. A generic SEO approach simply won’t perform under these conditions.
Generalist SEO consultants often miss key risks, opportunities, and nuances that exist in the gambling and crypto gaming space. Whether it’s knowing which link strategies pass compliance checks, or understanding which terms are restricted in certain territories, casino SEO isn’t something you can “wing.” Working with a dedicated consultant ensures you’re following a roadmap that’s tested, compliant, and tailored to the iGaming landscape, not borrowed from an eCommerce or SaaS playbook.
A high-performing Crypto iGaming SEO strategy combines:
It’s not just about rankings, it’s about ranking for the right terms, in the right territories, and turning that traffic into measurable revenue.
We reverse-engineer the SERPs you need to dominate. That means analysing your competitors’ content, backlink profiles, and technical setups, then outperforming them. We focus on commercially valuable terms like “best crypto casino,” “casino free spins UK,” or “[brand] review”, terms that drive FTDs and direct revenue. With our tailored SEO service, we help you move into top positions through structured topical relevance, link authority, and UX that encourages deposit behaviour. And where organic growth takes time, we can support with casino PPC services to capture traffic instantly while SEO builds.
Scalable casino SEO relies on strong technical underpinnings. At minimum, your site needs:
We audit and implement fixes with scalability in mind, especially important for large affiliate sites and multilingual casino operators.
Affiliate SEO is cut-throat, especially in the casino space. We help affiliates outperform by building:
Our strategies are focused on outranking Tier 1 affiliate sites by building smarter content, faster sites, and stronger link networks.
Poor SEO in this space doesn’t just mean lost traffic, it means regulatory risk, wasted budget, and sometimes manual penalties from Google. Common issues include using non-compliant content, building toxic backlinks, keyword stuffing, or failing to properly implement redirects and hreflang. These missteps can cause site visibility to tank or get your domain blacklisted from key affiliate programmes. With so much at stake, working with experienced specialists is non-negotiable.
While results vary by niche, market and starting point, most clients see:
Our SEO campaigns are designed for long-term compound growth, not short-term volatility. We focus on scalable, sustainable traffic that converts.
Compliance is baked into everything we do. We work within Google’s guidelines for gambling-related content, ensuring all metadata, content, and link profiles are structured to avoid penalties. We understand which ad networks and link tactics are allowed, how to avoid thin content or cloaking penalties, and what messaging can or cannot be used based on region. Our compliance-first approach means you grow safely, sustainably, and without risk to your domain or brand.
CasinoSEO.co.uk is the SEO agency serious iGaming operators rely on to rank higher, acquire more players, and scale faster. Whether you run a crypto casino, affiliate site, or regulated gambling platform, we’ll help you dominate your niche with expert SEO that works.
Book a free strategy call now and let’s map out a custom SEO roadmap that drives real revenue.
CasinoSEO delivers expert SEO and digital marketing for casinos, iGaming and gambling brands, driving visibility, traffic and long-term growth.