220+ Reviews
Rated Excellent
For online casinos and Crypto iGaming operators, Google Ads is still the gold standard for capturing high-intent traffic. But advertising in the gambling space is far from straightforward. Strict policies, fierce competition, and complex user journeys make casino PPC one of the most challenging digital channels to master.
At CasinoSEO.co.uk, we specialise in fully managed, fully compliant Google Ads campaigns for iGaming brands as part of our casino PPC services. From keyword targeting and ad copy to licensing, landing pages and first-time depositor (FTD) tracking, we build strategies that convert clicks into real revenue.
We don’t believe in one-size-fits-all. Our Google Ads campaigns are structured to reflect the unique funnel of the gambling space, from discovery to deposit. We separate campaigns by market, keyword type, game category, offer, and device to maximise precision and budget control. Whether you’re targeting desktop slots players in the UK or crypto app users in Curacao, we build granular ad group structures that reduce CPA and increase quality score.
Take a look at how our digital marketing agency has delivered impactful, results-driven digital marketing campaigns for a range of clients.
“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”
Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.
To ensure success for Jackpot247’s campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic.
“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”
SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals. Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth.
In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign’s success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird’s introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site’s authority.
“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”
After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.
After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand’s visibility.
We use advanced tracking tools to measure every player action and optimise spend:
Track FTDs, deposits, and key micro-conversions
Attribute performance across keywords, devices, and audiences
Access real-time dashboards with CPA, ROAS, and LTV insights
We produce policy-safe casino ad copy designed to engage and convert:
Highlight crypto payouts, bonuses, and unique selling points
Reinforce credibility with clear compliance signals
Match keyword intent with strong CTAs to boost CTR
We manage fully compliant casino ad campaigns built for scalability and ROI:
Certified Google Ads management with GEO-targeted precision
Data-led keyword and intent-based campaign creation
Complete tracking from sign-up to deposit and lifetime value
We ensure all paid campaigns are fully compliant and localised for performance:
Target only approved and licensed jurisdictions
Tailor ad content to regional regulations and audiences
Integrate tracking for transparent, localised performance reporting
We optimise every bid and campaign for maximum return:
Combine manual and automated bidding for control and efficiency
Adjust based on player value and engagement timing
Optimise toward CPA, ROAS, and long-term LTV goals
We continually refine campaigns to enhance visibility and conversions:
Test creative, copy, and landing pages for optimal performance
Monitor real-time data across all ad platforms
Leverage AI search insights from ChatGPT and Google SGE for future growth
You won’t want to miss our CasinoSEO Blog, whether it’s our take on the latest industry happenings, insights into our core digital marketing company services from PPC to SEO services, or our newest client wins and team successes, you’ll find it here first.
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In the competitive world of iGaming, ranking highly in Google search isn’t just about producing content. It begins with choosing the right keywords. For gambling operators and affiliates, keyword research is the foundation of visibility, traffic, and conversions. Identifying the best casino keywords or the right poker terms can mean the difference between a site […]
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Casino Google Ads require gambling certification, strict ad policy compliance, and GEO targeting only in licensed regions. CPCs are much higher than average due to competition, and conversions are tracked not just by clicks, but by registrations, deposits, and lifetime value. It’s a regulated space that demands platform-specific expertise and real-time optimisation.
We manage your gambling certification with Google, ensure all creatives meet ad policy standards, and limit campaigns to approved GEOs. We also audit your landing pages for licensing and responsible gambling content. Our campaigns are monitored daily to resolve disapprovals quickly and maintain account health long-term.
ROI depends on offer quality, GEO, and product type, but Crypto iGaming campaigns often see strong performance due to high-intent traffic and streamlined deposit options. Our clients typically see improving ROI over time as campaigns are optimised toward FTDs, LTV, and real revenue, not just traffic volume.
We structure campaigns by keyword type, funnel stage, device, and location. Ad groups are tightly themed for maximum relevance, covering branded terms, crypto features, bonus types, and specific games. This structure improves Quality Score, lowers CPC, and allows granular A/B testing for each audience segment.
High-converting keywords include terms like “crypto casino bonus”, “play slots online UK”, “instant Bitcoin payout casino”, and “no deposit welcome offer”. We test exact, phrase, and broad match variants while excluding non-converting traffic through negative keywords and audience refinements. This will be aligned with keyword research for your casino SEO strategy too.
We use negative keyword lists, smart bidding strategies, dayparting, device filters, and audience exclusions to eliminate waste. We also pause underperforming segments and focus spend only on high-ROI keywords and GEOs, guided by real deposit and FTD data, not just click metrics.
We use location targeting to limit ads to licensed regions, and layer in audience lists, in-market segments, and custom intent audiences to reach high-intent crypto and gambling users. Device targeting helps us match mobile-first campaigns to app users or browser-first segments based on player preference.
Our team writes ad copy that’s benefit-led, compliant, and aligned with keyword intent. This includes welcome bonus callouts, unique crypto features, trust statements, and direct CTAs. Casino A/B testing across headlines, descriptions and URL paths ensures we consistently drive higher CTR and conversion rates.
We’re experts in PPC for casino and crypto gambling brands, offering deep platform knowledge, dedicated account management, and full-funnel tracking. We know how to balance compliance with conversion, allowing you to scale safely and profitably with complete confidence in your paid media strategy. We can also integrate your campaigns with advanced strategies like GEO SEO for casinos, helping your casino appear in AI-generated answers and conversational search results, giving you a competitive edge in both paid and organic discovery.
Google Ads can be your most profitable channel, if it’s done right. From campaign structure and compliance to creative testing and ROI tracking, we manage every detail to help your casino or Crypto iGaming brand grow faster, smarter, and safer. We can also help you make the most of Microsoft Ads for casinos too for even more opportunities.
Speak to CasinoSEO.co.uk today and discover what high-performance, regulation compliant PPC can do for your player acquisition strategy.
CasinoSEO delivers expert SEO and digital marketing for casinos, iGaming and gambling brands, driving visibility, traffic and long-term growth.